Planet Fitness is a Judgement Free Zone. And it turns out, their social media is too. But how do you make a gym relevant all 12 months? Tapping into current trends, holidays, all that fun stuff. And a lot of puns.
My partner and I created assets for the monthly social, starting with concepts to production. I did the stunts for the pie post.
Art Direction - Alanna Quinlan
Creative Directors - Matt Poitras & Sara Goldsmith