Planet Fitness

Planet Fitness is a Judgement Free Zone. And it turns out, their social media is too. But how do you make a gym relevant all 12 months? Tapping into current trends, holidays, all that fun stuff. And a lot of puns. 

My partner and I created assets for the monthly social, starting with concepts to production.  I did the stunts for the pie post. 

 

Art Direction - Alanna Quinlan

Creative Directors - Matt Poitras & Sara Goldsmith

Monthly Social 

Letterboards

jeans.jpg
workout.jpg
cat.jpg
nye.jpg
ground hog.jpg
6am work outs.jpg
"Memes"
workout.jpg
pie.gif
horoscopes.jpg
pot of gold.jpg
gold coins.gif
FAA-1.jpg
NAA-2.jpg
MAA-2.jpg
daylight.gif