Capella University offers unique programs that help working adults move their life forward. Capella needed easy, simple ways to explain that. From pre-roll to radio and digital, below is a sample of the work I did for Capella.
The work stretches across multiple campaigns, indicated below.
Live & Learn Campaign
Based on the Live & Learn TV commercials, these RTBites are pre-roll that are the distilled versions of various Capella RTBs.
Creative Director - Bob Gates, Amanda Roberts
To launch a new Capella campaign, a lot of assets needed to be updated, including their library of photography. We created a hyper-real visual & photography style to differentiate from the competition and position them as a modern on-demand university.
Creative Director - Bob Gates, Matthew Poitras
Art Director - Alanna Quinlan
Upgrading the typical portraits online universities used, the hyper-real style communicated specific program's RTBs.
Online education for the way we live today
Take classes at your own speed
91% of alumni agree that FlexPath was the perfect fit
Don't just learn, learn smarter
Education on your demand
Capella reshaped education to put you in control
Reach your goals sooner
Advance from RN to BSN in 9 months and under $10,000
Use your experience to move faster