Capella University

Capella University offers unique programs that help working adults move their life forward. Capella needed easy, simple ways to explain that. From pre-roll to radio and digital, below is a sample of the work I did for Capella.

The work stretches across multiple campaigns, indicated below.

Live & Learn Campaign

Pre-Roll Videos

Based on the Live & Learn TV commercials, these RTBites are pre-roll that are the distilled versions of various Capella RTBs. 

Creative Director - Bob Gates, Amanda Roberts

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Learn Smarter

To launch a new Capella campaign, a lot of assets needed to be updated, including their library of photography. We created a hyper-real visual & photography style to differentiate from the competition and position them as a modern on-demand university.

Creative Director - Bob Gates, Matthew Poitras

Art Director - Alanna Quinlan

Radio 

Capella Smart Radio Spot :30s
Capella Control :30s

Digital Assets

Upgrading the typical portraits online universities used, the hyper-real style communicated specific program's RTBs. 

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Online education for the way we live today

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Take classes at your own speed

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91% of alumni agree that FlexPath was the perfect fit

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Don't just learn, learn smarter

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Education on your demand

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Capella reshaped education to put you in control

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Reach your goals sooner

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Advance from RN to BSN in 9 months and under $10,000

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Use your experience to move faster