Joie de Vivre
Working closely with Lulu during production, we collaborated on the collection themes based on the designs. Since French design was a major inspiration, we named the collection "Joie de Vivre" [joy of life] to convey timeless classics with an infusion of Parisian joy.
"Inspired by the fundamentals of the Arts and Crafts movement and Parisian style, the Joie De Vivre collection is designed to showcase craftsmanship while radiating joy. In homage to their mastery, pieces are named after designers and artists from the arts and craft movement. These designers and artists started the story now it's your turn to write the next chapter by letting these pieces bring joy into your life."
Each piece of furniture is named after an artist or designer from the Arts and Crafts Movement and the colors are named after Pop Culture moments. Below is an example of an item description, explanation of namesake, the fun part: colorways.
The Madox Cabinet features a smart pairing of classic French aesthetics & bright modern colors. Crafted by hand, the table is made from oak and finished in two complimenting colors with an eggshell sheen. The colors are featured on the exterior treillage shell and hidden door while the interior and one fixed shelf display the natural oak material. The hidden doors feature a magnetic closure. The exterior treillage shell can be removed and repainted, allowing the piece to adapt to your home and lifestyle.
With 35 years of experience in handcrafting furniture, Mike Fair’s artistry with wood is a hidden gem in the Los Angeles furniture scene. Mike and Lulu collaborated to craft the Madox Cabinet, combining classic treillage woodworking techniques with modern machine work. Along with their shared interest in woodworking, Mike is a Colorado native, which allows product reviews to turn into talks about camping, fire containment percentages & anything having to do with various mountains.
The Madox cabinet is named after Ford Madox Brown. Madox was an English painter and a member of William Morris’s design firm. Madox was brought on to the team to elevate design into art.
The Instagram caption to announce new colorways:
If you know me and read my newsletter, you know I love a good Google search that inspires me enough to keep the tab open for several weeks. And these new colorways reflect just that. This is for the ones who google “West side story lavender dress during that one song” or “why is the internet photoshopping the Queens 90th birthday coat” or “The perfect grey in a Whistler painting” So without further ado, I am so excited to Introduce the new Madox Cabinets colors.
Above is just a selection of one piece—to see the rest, check out the brand's website here: Joie de Vivre