In a past life, I wrote jokes for a living. After college, I moved to Boston to work as a copywriter at Hill Holiday. I learned to write short, concise copy that conveyed the brand’s core messages and benefits. I also wrote a lot of puns.

What follows is a selection of work, from concepting national broadcast campaigns to social media content and radio scripts.

Capella University offers online degrees and programs that help working adults move their lives forward. Capella needed easy, simple ways to explain that—Learn Smarter

We created a new hyper-real visual & photography style and paired it with witty copy to differentiate from the competition and position them as a modern on-demand university.